The director of marketing of the COC, Mr. Zoran Bartek and his team colleague Daniela Marková were engaged in partner marketing in the Czech and international environment.

Apart from the Olympic Games, UCP students were interested in the projects that the COC organizes not only for top athletes, but also for the general public and their effects.

Also on the agenda was the question of possible practice or working for the strong and renowned brand of the Czech Olympic Committee in connection with the brand of the Olympic Games.

Events
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Events

Students’ trip to the Weinviertel region

UCP students discovered the beauty of the Upper Austrian wine region Weinviertel and the town of Retz with the largest wine cellar in Austria.

19. March 2023
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Book Sdílená ekonomika v ubytovacích službách

The book “Sdílená ekonomika v ubytovacích službách” was written by doctors Petříček and Chalupa and provides an insight into how the sharing economy is doing in the Czech Republic. The book not only offers a detailed description of the effects of the shared economy in the area of accommodation, but also brings new insights from […]

13. March 2023