As part of the Marketing Management Matrix project, Mr. Bořivoj Trejbal, director of the Emirates airline company for the Czech Republic, came to a meeting with the students of the International Management and Marketing program on 24 November 2022. In the topic Opportunities and challenges in international air transport, Bořivoj Trejbal addressed the position of Emirates on the market, operational, commercial and technical issues of airline management, as well as issues of further development of international air transport. The meeting with the students took place in a very pleasant atmosphere. The students learned a range of interesting facts about airline management and marketing, had the opportunity to ask a range of questions and were rewarded with delicious stuffed dates and gifts from Emirates at the end.
