As part of the Marketing Management Matrix project, students of the International Management and Marketing program took part in the Forum Media 2022 conference on November 3, 2022, the largest event dedicated to communication, marketing and media in the Czech Republic. The theme of this year’s, already 22nd year “Sound and be heard at the same time? How to communicate in a chaotic world.” attracted more than 700 participants to the four O2 universum halls. Among the 65 speakers from 13 countries, Jerker Fagerström (Sweden), creative director of Publicis Groupe Nordic and Le Pont, holder of a number of Lions from Cannes and other awards, or Jim Macnamara (Australia), professor at the University of Sydney and a world authority on evaluation and measurement of communication, author of the so-called Macnamara’s pyramid – PR evaluation model, and many others (more information at https://www.forummedia.cz).
How did the students themselves comment on the benefits of the event? “The Forum Media 2022 conference was an exceptional event of the year for me. I am glad that the school allowed me to participate in this event and thus introduce me to top personalities of world and Czech speakers.” (Helena Tvarůžková, MMM student, 2nd year).
From the point of view of pedagogues doc. Monika Palatková and Dr. By Sonia Gullová, this is an excellent event for our future marketing and management talents, from which everyone takes away a lot of news and insights. We look forward to the next year in 2023.