Study form
Prague Bratislava

Why study this specialization?

Thanks to this specialization, you will gain practical training in the field of strategic planning, use and management of modern digital marketing tools. We will teach you how to work with content, because "content is king". You will learn to manage, implement and monitor other follow-up marketing activities and report and control the results using analytical tools. You will learn to work not only with online tools, but also live communication with partners and clients.

You can choose to work for an advertising or media agency, another private company, the public or non-profit sector, or start your own business.

The specialization is taught only in the Czech language.

Graduate profile

Where can a graduate of the specialization apply?

Profile courses

Social Media MarketingMarketing researchContent marketingIntegrated marketing communicationDigital marketing

Graduate profile

Digital Marketing ManagerSocial media managerContent ManagerDigital account managerKey account manager

Advantages of studying at UCP

Individual approach

Our students are our partners and not a mere number on the list

No more learning by heart

With us, you will gain real skills and practical experience

First class teachers

You will be taught by former ministers, managers or diplomats

Possibility to work in a student agency

Selected students will be able to work on real contracts already during their studies

Internships already during the study

Possibility of internships in domestic and international institutions

Erasmus +

Possibility to travel to dozens of countries

Indicative study plan

Semester Name of the subject
Fall Principles of state governance and the constitutional political system of the Czech Republic / Slovakia
Fall Selected chapters from management
Fall Selected chapters from marketing
Fall Economics
Fall Public sector and its functioning
Fall English language I
Semester Name of the subject
Spring Economy and economics
Spring Integrated marketing communication
Spring International strategic marketing
Spring Management of economics and finance
Spring English language II
Semester Name of the subject
Fall ICT and information systems
Fall Human resource Management
Fall International trade negotiations
Fall English language III
Fall Digital marketing
Fall Strategic management of digital marketing
Fall Optional subject
Semester Name of the subject
Spring Quantitative methods and analyzes
Spring Marketing research
Spring English language IV
Spring Social media marketing
Spring Content marketing
Spring Optional subject
Semester Name of the subject
Fall Bachelor thesis seminar
Fall English language V
Fall Media and performance campaign management
Fall Analytics and measuring the effectiveness of marketing tools
Fall Management strategy in a media and communication agency
Fall Optional subject
Fall Optional subject
Semester Name of the subject
Spring Professional experience
Semester Name of the subject
International tourism and sustainability
Marketing research in international tourism
Digital marketing in international tourism
Creativity and its cultural differences
Management of digital marketing tools
Current trends in PR management
Consumer behavior
Foreign language - French I-IV
Foreign language - Italian I-IV
Foreign language - German I-IV
Foreign language - Spanish I-IV
Foreign language - Russian I-IV

We care about students

Satisfied students are our best advertisement.


I came to UCP from a small town and a small school. Two things were important to me when choosing a college: the access to students and the composition of teachers. So I couldn't end up in a better place than here. I have the opportunity to be Teresa, not a number. Thanks to the school, I also got some interesting internships.


What certainly surprised me and I think that the strongest aspect of UCP is the incorporation of theory into practice. Another important condition for my school choice is a strong and cooperative team. The school certainly meets this condition.


I have already chosen UCP for my bachelor's studies, mainly because of the field of PR, and I liked it so much that I decided to continue my master's studies here as well. The strongest aspect of the school is the individual approach to students.

School partners

Don't be afraid to want more,

Let's do it together.

If our offer appealed to you, fill out a non-binding study registration. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.

Application Quiz
University College Prague

University College Prague

Open door day

Come and see how our premises look like! We regularly organize open door days in each city.

21. 6. 2024 - 15:00Prague
13. 6. 2024Bratislava
Indiv. appointmentZnojmo


You can arrange an individual date.