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Prague Bratislava

Why study this specialization?

You will gain knowledge and skills of marketing and management in the context of the international environment. Your advantage will be mastering the preparation and management of the entire marketing process in the international market with all cultural and other differences. You will learn to think, plan, communicate and manage marketing processes in a global environment.

Thanks to your international orientation and language skills, you can think about working at home and abroad, especially in management positions in marketing agencies, marketing departments of private companies and also in public administration organizations or non-profit organizations.

The specialization is taught only in the Czech language.

Graduate profile

Where can a graduate of the specialization apply?

Profile courses

International strategic marketingCreativity and its cultural differencesIntegrated marketing communicationInternational business negotiationsConsumer behavior

Graduate profile

International Marketing ManagerMarketing communication managerManager for the selected territoryKey account managerBrand manager

Advantages of studying at UCP

Individual approach

Our students are our partners and not a mere number on the list

No more learning by heart

With us, you will gain real skills and practical experience

First class teachers

You will be taught by top managers, marketers or entrepreneurs

Internships already during the study

Possibility of internships in domestic and international institutions

Possibility of working in a student agency

Selected students will be able to work on real contracts during their studies

Erasmus +

Possibility to travel to dozens of countries

Indicative study plan

Semester Name of the subject
Fall Principles of state governance and the constitutional political system of the Czech Republic / Slovakia
Fall Selected chapters from management
Fall Selected chapters from marketing
Fall Business economics
Fall Public sector and its functioning
Fall English language I
Semester Name of the subject
Spring Economy and economics
Spring Integrated marketing communication
Spring International strategic marketing
Spring Management of economics and finance
Spring English language II
Semester Name of the subject
Fall ICT and information systems
Fall Human resource management
Fall International trade negotiations
Fall English language III
Fall Digital marketing
Fall Strategic management of digital marketing
Fall Optional subject
Semester Name of the subject
Spring Quantitative methods and analyzes
Spring Marketing research
Spring English language IV
Spring Social media marketing
Spring Content marketing
Spring Optional subject
Semester Name of the subject
Fall Bachelor thesis seminar
Fall English language V
Fall Media and performance campaign management
Fall Analytics and measuring the effectiveness of marketing tools
Fall Management strategy in a media and communication agency
Fall Optional subject
Fall Optional subject
Semester Name of the subject
Spring Internship

We care about students

Satisfied students are our best advertisement.

Michael

I appreciate that there are mainly experienced teachers with extensive experience. I also certainly enjoy the various projects we can be involved in, such as the project Embassy or the project Security with General Andor Šándor.
Petra

I have already chosen UCP for my bachelor's studies, mainly because of the field of PR, and I liked it so much that I decided to continue my master's studies here as well. The strongest aspect of the school is the individual approach to students.
Tereza

I came to UCP from a small town and a small school. Two things were important to me when choosing a college: the access to students and the composition of teachers. So I couldn't end up in a better place than here. I have the opportunity to be Teresa, not a number. Thanks to the school, I also got some interesting internships.

School partners

Don't be afraid to want more,

Let's do it together.

If our offer appealed to you, fill in a non-binding study registration. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.

Application Quiz
University College Prague

University College Prague

Open door day

Come and see how our premises look like! We regularly organize open door days in each city.

16. 1. 2025Prague
16. 1. 2025Bratislava
Indiv. appointmentZnojmo

WOULD YOU PREFER SOME OTHER OPEN DOOR DAY DATES

You can arrange an individual date.