Study form
Prague Bratislava

Why study this specialization?

You will learn how to prepare an integrated marketing communication strategy and how to plan individual tools, whether it is advertising, PR, sales support, event marketing and more. You will be able to manage marketing campaigns and PR, monitor them and track their success so that you can apply in a PR and advertising agency or in any other organization. You can handle marketing communication not only in a digital, but also in a real off-line environment.

The specialization is taught only in the Czech language.

Graduate profile

Where can a graduate of the specialization apply?

Profile courses

Current trends in PR managementMarketing researchMedia and performance campaign managementConsumer behaviorAnalytics and measuring the effectiveness of marketing tools

Graduate profile

Marketing communication managerPR ManagerMarketing tools analystEvent managerDigital Marketing Manager

Advantages of studying at UCP

Individual approach

Our students are our partners and not a mere number on the list

No more learning by heart

With us, you will gain real skills and practical experience

First class teachers

You will be taught by top managers, marketers or entrepreneurs

Internships already during the study

Possibility of internships in domestic and international institutions

Possibility to work in a student agency

Selected students will be able to work on real contracts already during their studies

Erasmus +

Possibility to travel to dozens of countries

Indicative study plan

Semester Name of the subject
Fall Principles of state governance and the constitutional political system of the Czech Republic / Slovakia
Fall Selected chapters from management
Fall Selected chapters from marketing
Fall Business economics
Fall Public sector and its functioning
Fall English language I
Semester Name of the subject
Spring Economy and economics
Spring Integrated marketing communication
Spring International strategic marketing
Spring Management of economics and finance
Spring English language II
Semester Name of the subject
Fall ICT and information systems
Fall Human resource management
Fall International trade negotiations
Fall English language III
Fall Digital marketing
Fall Strategic management of digital marketing
Fall Optional subject
Semester Name of the subject
Spring Quantitative methods and analyzes
Spring Marketing research
Spring English language IV
Spring Social media marketing
Spring Content marketing
Spring Optional subject
Semester Name of the subject
Fall Bachelor thesis seminar
Fall English language V
Fall Media and performance campaign management
Fall Analytics and measuring the effectiveness of marketing tools
Fall Management strategy in a media and communication agency
Fall Optional subject
Fall Optional subject
Semester Name of the subject
Spring Internship
Semester Name of the subject
International tourism and sustainability
Marketing research in international tourism
Digital marketing in international tourism
Creativity and its cultural differences
Management of digital marketing tools
Current trends in PR management
Consumer behavior
Foreign language - French I-IV
Foreign language - Italian I-IV
Foreign language - German I-IV
Foreign language - Spanish I-IV
Foreign language - Russian I-IV

We care about students

Satisfied students are our best advertisement.


My work is time consuming because I do not choose when and where I will have to participate in an international mission. However, thanks to the fantastic approach of the teachers, who always try to adapt the schedule and exam requirements to the part-time students, I have no problem prosecuting the work and educating myself at the same time.


I have already chosen UCP for my bachelor's studies, mainly because of the field of PR, and I liked it so much that I decided to continue my master's studies here as well. The strongest aspect of the school is the individual approach to students.


What certainly surprised me and I think that the strongest aspect of UCP is the incorporation of theory into practice. Another important condition for my school choice is a strong and cooperative team. The school certainly meets this condition.

School partners

Don't be afraid to want more,

Let's do it together.

If our offer appealed to you, fill in a non-binding study registration. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.

Application Quiz
University College Prague

University College Prague

Open door day

Come and see how our premises look like! We regularly organize open door days in each city.

21. 6. 2024 - 15:00Prague
13. 6. 2024Bratislava
Indiv. appointmentZnojmo


You can arrange an individual date.