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Why study this specialization?
You will learn how to prepare an integrated marketing communication strategy and how to plan individual tools, whether it is advertising, PR, sales support, event marketing and more. You will be able to manage marketing campaigns and PR, monitor them and track their success so that you can apply in a PR and advertising agency or in any other organization. You can handle marketing communication not only in a digital, but also in a real off-line environment.
The specialization is taught only in the Czech language.
Graduate profile
Where can a graduate of the specialization apply?
Profile courses
Current trends in PR managementMarketing researchMedia and performance campaign managementConsumer behaviorAnalytics and measuring the effectiveness of marketing toolsGraduate profile
Marketing communication managerPR ManagerMarketing tools analystEvent managerDigital Marketing ManagerAdvantages of studying at UCP
Individual approach
Our students are our partners and not a mere number on the list
No more learning by heart
With us, you will gain real skills and practical experience
First class teachers
You will be taught by top managers, marketers or entrepreneurs
Internships already during the study
Possibility of internships in domestic and international institutions
Possibility to work in a student agency
Selected students will be able to work on real contracts already during their studies
Erasmus +
Possibility to travel to dozens of countries
Indicative study plan
| Semester | Name of the subject | |
|---|---|---|
| Fall | Principles of state governance and the constitutional political system of the Czech Republic / Slovakia | |
| Fall | Selected chapters from management | |
| Fall | Selected chapters from marketing | |
| Fall | Business economics | |
| Fall | Public sector and its functioning | |
| Fall | English language I |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Economy and economics | |
| Spring | Integrated marketing communication | |
| Spring | International strategic marketing | |
| Spring | Management of economics and finance | |
| Spring | English language II |
| Semester | Name of the subject | |
|---|---|---|
| Fall | ICT and information systems | |
| Fall | Human resource management | |
| Fall | International trade negotiations | |
| Fall | English language III | |
| Fall | Digital marketing | |
| Fall | Strategic management of digital marketing | |
| Fall | Optional subject |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Quantitative methods and analyzes | |
| Spring | Marketing research | |
| Spring | English language IV | |
| Spring | Social media marketing | |
| Spring | Content marketing | |
| Spring | Optional subject |
| Semester | Name of the subject | |
|---|---|---|
| Fall | Bachelor thesis seminar | |
| Fall | English language V | |
| Fall | Media and performance campaign management | |
| Fall | Analytics and measuring the effectiveness of marketing tools | |
| Fall | Management strategy in a media and communication agency | |
| Fall | Optional subject | |
| Fall | Optional subject |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Internship |
| Semester | Name of the subject | |
|---|---|---|
| International tourism and sustainability | ||
| Marketing research in international tourism | ||
| Digital marketing in international tourism | ||
| Creativity and its cultural differences | ||
| Management of digital marketing tools | ||
| Current trends in PR management | ||
| Consumer behavior | ||
| Foreign language - French I-IV | ||
| Foreign language - Italian I-IV | ||
| Foreign language - German I-IV | ||
| Foreign language - Spanish I-IV | ||
| Foreign language - Russian I-IV |
School partners
Don't be afraid to want more,
Let's do it together.
University College Prague
Open door day
Come and see how our premises look like! We regularly organize open door days in each city.
26. 4. 2024 - 15:00Prague
18. 4. 2024Bratislava
Indiv. appointmentZnojmo
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