Study form
Prague Bratislava

Why study this specialization?

You will get an overview of how marketing and business in tourism work. You can try how to prepare a business plan, marketing strategy, but also a financial plan for the realization of your business plan in the tourism market. You can orientate yourself in the market and make effective decisions in a dynamic, technology-influenced environment. You can use your skills not only in developing your own business, but also in the private sector in tourism or as an expert - consultant for the entire tourism segment. You can even realize your ambitions in the development of tourism destinations in public administration and the non-profit sector.

The specialization is taught only in the Czech language.

Graduate profile

Where can a graduate of the specialization apply?

Profile courses

Destination marketing managementInternational tourismInternational trade negotiationsProduct creation managementHuman resource Management

Graduate profile

Businessman in tourism servicesConsultantTourism Services ManagerManager of the development of sustainable tourism in the public or non-profit sector

Advantages of studying at UCP

Individual approach

Our students are our partners and not a mere number on the list

No more learning by heart

With us, you will gain real skills and practical experience

First class teachers

You will be taught by top managers, marketers or entrepreneurs

Internships already during the study

Possibility of internships in domestic and international institutions

Possibility to work in a student agency

Selected students will be able to work on real contracts already during their studies

Erasmus +

Possibility to travel to dozens of countries

Indicative study plan

Semester Name of the subject
Fall Principles of state governance and the constitutional political system of the Czech Republic / Slovakia
Fall Selected chapters from management
Fall Selected chapters from marketing
Fall Business economics
Fall Public sector and its functioning
Fall English language I
Semester Name of the subject
Spring Economy and economics
Spring Integrated marketing communication
Spring International strategic marketing
Spring Management of economics and finance
Spring English language II
Semester Name of the subject
Fall ICT and information systems
Fall Human resource management
Fall International trade negotiations
Fall English language III
Fall International tourism
Fall Destination marketing management
Fall Optional subject
Semester Name of the subject
Spring Quantitative methods and analyzes
Spring Marketing research
Spring English language IV
Spring Hotel, spa and wellness management
Spring Hotel operation management
Spring Optional subject
Semester Name of the subject
Fall Bachelor thesis seminar
Fall English language V
Fall Destination marketing strategy
Fall Product creation management
Fall Financial management of the hotel and spa facilities
Fall Optional subject
Fall Optional subject
Semester Name of the subject
Spring Internship

We care about students

Satisfied students are the best business card.


I appreciate that there are mainly experienced teachers with extensive experience. I also certainly enjoy the various projects we can be involved in, such as the project Embassy or the project Security with General Andor Šándor.


What certainly surprised me and I think that the strongest aspect of UCP is the incorporation of theory into practice. Another important condition for my school choice is a strong and cooperative team. The school certainly meets this condition.


I have already chosen UCP for my bachelor's studies, mainly because of the field of PR, and I liked it so much that I decided to continue my master's studies here as well. The strongest aspect of the school is the individual approach to students.

School partners

Don't be afraid to want more,

Let's do it together.

If our offer appealed to you, fill in a non-binding study registration. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.

Application Quiz
University College Prague

University College Prague

Open door day

Come and see how our premises look like! We regularly organize open door days in each city.

Indiv. appointmentPrague
15. 8. 2024Bratislava
Indiv. appointmentZnojmo


You can arrange an individual date.