If our offer appealed to you, fill in a non-binding registration for the study. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.
University College Prague / Marketing in Services
Get to know the power of marketing and use it to your advantage.
The specialization is intended mainly for creative people who want to learn how to build a love brand, prepare advertising campaigns or use the full potential of social networks. In addition, the teaching focuses on the basics of psychology, personality psychology and the improvement of communication skills, thanks to which students will learn to use the psychology of persuasion to their advantage in dealing with customers.
The specialization is taught only in the Czech language.
Graduate profile
Profile courses
MarketingGraphics in marketingBasics of advertising and PRCommunication in service managementBusiness Intelligence for marketingGraduate profile
Marketing managerDigital Marketing ManagerPR workerKey account managerTV workerClasses take place in small groups.
You will be taught by managers, entrepreneurs and other experts from practice.
The opportunity to work with our partners.
More critical thinking and practical experience.
UCP has 2 restaurants and bars.
Possibility to travel to dozens of countries.
Listen to what Ing. Štěpán Chalupa, Ph. D., Head of the Marketing Department has to say about the program.
Semester | Name of the subject | |
---|---|---|
Fall | Information and communication technologies | |
Fall | Basics of advertising and PR | |
Fall | Communication in marketing | |
Fall | Management | |
Fall | Law | |
Fall | English language | |
Fall | Foreign language |
Semester | Name of the subject | |
---|---|---|
Spring | Microeconomics | |
Spring | Accounting | |
Spring | Marketing | |
Spring | Introduction to sociology | |
Spring | English language | |
Spring | Foreign language | |
Spring | Practice |
Semester | Name of the subject | |
---|---|---|
Fall | Macroeconomics | |
Fall | Basics of franchising | |
Fall | Business Intelligence for marketing | |
Fall | Statistics | |
Fall | Optional subject | |
Fall | English language | |
Fall | Foreign language |
Semester | Name of the subject | |
---|---|---|
Spring | Business Economics | |
Spring | Modern human resources | |
Spring | Psychology | |
Spring | Optional subject | |
Spring | English language | |
Spring | Foreign language | |
Spring | Practice |
Semester | Name of the subject | |
---|---|---|
Fall | Taxes and financial reporting | |
Fall | International Trade | |
Fall | Business informatics | |
Fall | Graphics in marketing | |
Fall | Communication in service management | |
Fall | English language | |
Fall | Seminar on BT |
Semester | Name of the subject | |
---|---|---|
Spring | Banks and financial operations | |
Spring | Research methodology | |
Spring | Data processing and evaluation | |
Spring | Security and data protection | |
Spring | Copyright and license law | |
Spring | Ad content and PR | |
Spring | Management psychology | |
Spring | Pre-state-exam seminar |
Semester | Name of the subject | |
---|---|---|
Activities of a marketing agency | ||
Selected marketing activities | ||
Sociology and marketing | ||
Editorial work |
Satisfied students are our best business card.
What I liked most at UCP was the connection of professional theory with practice. What we learned in class, we could then try in practice. It is a great preparation for all future hoteliers. I will always remember my studies very fondly, it was a good decision.
Three years at UCP fly by in the blink of an eye. The friendly atmosphere, the professionalism of the academic staff, the topicality of the topics covered and the close connection with practice are just a small list of things that can be characterized by UCP. It thus becomes a great springboard for creating your own future.
UCP gave me a broad perspective. I can work in the hotel industry, but also in gastronomy, tourism or marketing. The hotel industry has always attracted me and now, as a graduate, I have a great chance to apply myself in it. The teachers are people in the right place who have rich experience and try to pass on as much as possible to the students
Don't be afraid to want more,
If our offer appealed to you, fill in a non-binding registration for the study. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.
University College Prague
Come and see how our premises look like! We regularly organize open door days in each city.
WOULD YOU PREFER SOME OTHER OPEN DOOR DAY DATES