If our offer appealed to you, fill in a non-binding registration for the study. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.
The specialization is intended mainly for creative people who want to learn how to build a love brand, prepare advertising campaigns or use the full potential of social networks. In addition, the teaching focuses on the basics of psychology, personality psychology and the improvement of communication skills, thanks to which students will learn to use the psychology of persuasion to their advantage in dealing with customers.
It is possible to study Destination and Tourism Management (Ing.) Without prior study in the same field.
The specialization is taught only in the Czech language.
Profile coursesMarketing strategiesMarketing research methodologyE-business in the HORECA sectorMarketing analysis
Graduate profileMarketing managerDigital Marketing ManagerPR workerTV workerKey account manager
Classes take place in small groups.
You will be taught by managers, entrepreneurs and other experts from practice.
The opportunity to work with our partners.
More critical thinking and practical experience.
UCP has 2 restaurants and bars.
Possibility to travel to dozens of countries.
Listen to what Ing. Štěpán Chalupa , Ph.D., Head of the Marketing Department has to say about the program.