Study form

Why study this specialization?

This specialization is intended for those who want to get an overview of how tourism works at the regional and international level, who want to learn how to use the advent of e-Tourism to their advantage, or how to start a business in the area. Courses within Tourism are taught by experts in practice, such as Ing. Mgr. Vladana Horáková, MBA, General Director of Aquapalace Prague. Thanks to this, students receive from the lecturers, in addition to theoretical knowledge, also useful tips directly from practice. In addition, students have a sufficient number of internships already during their studies, as the school's partners include institutions such as CzechTourism or the Association of Trade and Tourism of the Czech Republic and others.
The specialization is taught only in the Czech language.

Graduate profile

Where can a graduate of the specialization apply?

Profile courses

Basics of tourismSales technique and operation of a travel agencyTransport services in tourismSelected problems of tourism development

Graduate profile

Key operational positions in destination management organizationsManagement of travel agenciesOwn business

Benefits of studying at UCP

No more learning by heart

More critical thinking and practical experience.

Interesting internships

The opportunity to work with our partners.

Excellent facilities

UCP has 2 restaurants and bars.

Unique program

We are the only university focusing on hospitality, tourism and marketing.

Top experts

You will be taught by managers, entrepreneurs and other experts from practice.

Erasmus +

Possibility to travel to dozens of countries.

What awaits you during your studies?

Listen to what Ing. Petr Studnička, PhD., Head of the hotel department.

Indicative study plan

Semester Name of the subject
Fall Basics of tourism
Fall Regional and municipal economy
Fall Information and communication technologies
Fall Management
Fall Law
Fall English language
Fall Foreign language
Semester Name of the subject
Spring Basics of public administration
Spring Microeconomics
Spring Accounting
Spring Marketing
Spring English language
Spring Foreign language
Spring Practice
Semester Name of the subject
Fall Basics of destination management
Fall Geography of tourism
Fall Statistics
Fall Macroeconomics
Fall Optional subject
Fall English language
Fall Foreign language
Semester Name of the subject
Spring Sales technique and operation of a travel agency
Spring Business Economics
Spring Modern human resources
Spring Optional subject
Spring English language
Spring Foreign language
Spring Practice
Semester Name of the subject
Fall Transport services in tourism
Fall International Trade
Fall Business informatics
Fall Taxes and financial reporting
Fall Communication in service management
Fall English language
Fall Seminar on BT
Semester Name of the subject
Spring Guide services and animations
Spring Selected problems of tourism development
Spring Cultural heritage and tourism
Spring Banks and financial operations
Spring Sociology
Spring Data processing and evaluation
Spring Psychology
Spring Pre-state-exam seminar
Semester Name of the subject
Practical application of leisure activities in the Czech Republic
Management of spa and wellness services
Intercultural management in the Czech Republic
Tourism services
The European Union and the Czech Republic
Geography of tourism in the Czech Republic
Case studies in tourism
Municipal and regional policy in the Czech Republic

We care about students

Satisfied students are our best business card.


I too hesitated about choosing a bachelor's degree, but in the end I decided on UCP, which was a great choice. Not only endless theory awaits you here, but above all you will gain unique practice and contacts, which is very beneficial and important for a subsequent career in the field. UCP supported me personally in my passion for wine sommelier and marketing in the field of gastronomy and tourism.


UCP gave me a broad perspective. I can work in the hotel industry, but also in gastronomy, tourism or marketing. The hotel industry has always attracted me and now, as a graduate, I have a great chance to apply myself in it. The teachers are people in the right place who have rich experience and try to pass on as much as possible to the students


What I liked most at UCP was the connection of professional theory with practice. What we learned in class, we could then try in practice. It is a great preparation for all future hoteliers. I will always remember my studies very fondly, it was a good decision.

Selected school partners

Don't be afraid to want more,

Let's do it together.

If our offer appealed to you, fill in a non-binding registration for the study. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.

Application Quiz
University College Prague

University College Prague

Open door day

Come and see how our premises look like! We regularly organize open door days in each city.

21. 6. 2024 - 15:00Prague
13. 6. 2024Bratislava
Indiv. appointmentZnojmo


You can arrange an individual date.