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1. What designation is used to designate a competitive advantage, the uniqueness of a product or service?
A - Unique selling point (USP)
2. Tourism and travel are one of the largest sectors of the world economy, accounting for up to 10% of the world's gross domestic product (GDP) and around 1 in 10 people working in this sector. Although the Covid-19 pandemic has had a negative impact on travel, the International Monetary Fund expects a complete recovery of the sector in:
A - 2023
3. The Czech Republic is one of the most popular tourist destinations in Central Europe. How many guests stayed in accommodation facilities in the Czech Republic in 2019?
C - 22 million
4. To analyze the internal strengths and weaknesses of the organization and the opportunities and threats from the external environment outside the organization, managers and marketers shall use:
C - SWOT analysis
5. According to the Mastercard Global Destination Cities Index 2019, the most visited city in the world was:
A - Bangkok
6. Nishiyama Onsen Keiunkan is the oldest hotel in the world and probably the longest continuously operating company in the world. This hotel has been owned by the same family for 52 generations. In what year was this hotel founded?
A - 705
7. The marketing mix is a collection of four basic marketing tools that companies use to achieve their goals. In addition to the "Product" and "Price", this also includes:
B - "Place" and "Promotion"
8. This country is the most dependent on tourism in the world. Tourism here accounts for about 75% of gross domestic product (GDP). Which country is it?
D - Maldives
9. The largest hotel chain offers more than 1.4 million rooms and annual revenues in excess of $ 20 billion. Which hotel chain is it?
A - Marriott International
10. There are up to 75 luxury five-star hotels in this city - the most of any city in the world. Which city is it?
B - London
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