International management and marketing

Correct answers

1. What designation is used to define a competitive advantage, the uniqueness of a product or service?

A - Unique selling point (USP)

2. Digital marketing is one of the fastest growing segments, with up to $ 332 billion invested in online advertising worldwide in 2020. By how much should this amount increase by 2024?

C - 58%

3. To analyze the internal strengths and weaknesses of the organization and the opportunities and threats from outside the organization, managers and marketers shall use:

C - SWOT analysis

4. Which platform is the most used worldwide for the so-called PPC (pay-per-click) campaigns?

A - Google Ads

5. The marketing mix is ​​a collection of four basic marketing tools that companies use to achieve their goals. In addition to the "Product" and "Price", this also includes:

B - "Place" and "Promotion"

6. On average, how much more are videos shared on social networks than text and image posts combined?

D - 1200%

7. Which social network is the most popular in Russia?

B - VKontakte

8. What % of YouTube videos are played on mobile devices?

D - 75%

9. Which famous experiment confirmed that people have a strong tendency to submit to authority? Also, on the basis of this study, socially recognized authorities such as doctors, scientists and the like gradually began to appear in advertisements.

A - Milgram experiment

10. Who is considered the so-called the father of marketing? Among other things, he published the world's most recognized textbook on marketing and management for universities - Marketing management.

A - Philip Kotler