Host: Zdeněk Kříž, General Manager & Owner of SIAM TRAVEL
Topic: Managing and Marketing a Travel Agency Product in Turbulent Times
Thursday 10 November 2022 (15:00 – 16:30, U Santošky 17, Prague 5 – Smíchov, Auditorium – 1st floor)
Dear students,
we cordially invite you to a meeting with Mr. Zdenek Kříž, entrepreneur, co-founder and today the sole owner of Siam Travel, who will address the topic of Management and marketing of the travel agency product in turbulent times. You will learn how to do business, how to create and develop a travel agency product, and how the market and client needs change and how to respond to them. Since 1992, the travel agency Siam Travel has been successfully offering dozens of exotic and European destinations and products.
You have the chance to take advantage of the presence of an expert who has gone through various positions after founding his own successful company.
I look forward to seeing you for the IMMM team!
doc. Ing. Monika Ploch Palatková, Ph.D.
director of the Institute of International Management and Marketing
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Zdeněk Kříž
He is a graduate of ITM (International Institute of Tourism and Management) in Krems (Austria) and VŠCRHL in Prague (University of Tourism, Hospitality and Spa). He is the vice-chairman of ACK ČR (Association of Travel Agencies of the ČR). He has been working in the tourism industry since 1994, in 1994-95 he worked at Fischer Reisen in Germany, then in the Czech Republic. Since 2004, he has been a co-owner and since 2019 he is the sole owner of Siam Travel. He speaks fluent English, German and Croatian.
