Ing. Jiří Zelený, Ph.D.

Deputy Head of Study Program in English, Deputy Head of Department, Assistant Professor

zeleny@ucp.cz

Ing. Jiří Zelený, Ph.D.

  • Ph.D. in regional and social development: he completed his doctoral studies at the Department of Humanities at the CZU in Prague
  • He was awarded by the Minister of Agriculture for the best dissertation at the faculty, won the CZU dean's prize for the best publication activity
  • In Australia, he was awarded at the University of Sunshine Coast in the state of Queensland for his research activities during the IFPM Symposium
  • Leader of workshops and conference sections, presentations of scientific activity and shadowing in management positions in the USA (Texas), Australia (Queensland), Israel and 15 European countries.
  • He graduated with honors from the prestigious Advanced Course – Wines and Spirits International at Weinakademie Österreich Rust in Austria
  • Holder of a number of sommelier, bartender and barista courses, member of sensory commissions for evaluation of food and beverages
  • Worked as an Event & PR Manager of the largest Czech wine competition Prague Wine Trophy, also gained experience in leading Prague hotels in the F&B

    • sections

  • Dedicates research and lecturing activities to agricultural economics, regional development and food marketing
  • He is a member of the editorial board of Potravinárstvo Slovak Journal of Food Sciences (Scopus) and Sport and Tourism Central European Journal (Scopus)
  • Publications in scientific journals indexed in WoS and Scopus (e.g. International Journal of Environmental Research and Public Health, IF: 3.789)
  • Regular reviewer in scientific journals indexed in WoS and Scopus (e.g. Appetite, IF: 3.868)
  • Chairman of the international scientific conference ICMarktech'23 – International Conference on Marketing and Technologies (ČZU, Prague)
  • Editor of Marketing and Smart Technologies, Proceedings of ICMarkTech 2023, Vol. 1 (Springer Nature Publishers, Singapore, 2024)