Why study this orientation?
Cultural and sports diplomacy belongs to the so-called soft power of the state and is one of the effective tools of parallel diplomacy. Students will learn how to build the so-called national branding of the country how to increase the attractiveness of the country, its credibility and the promotion of foreign policy goals. In recent years, cultural diplomacy has become an integral part of the foreign policy of many countries. Sports diplomacy is also taking shape as the demand for sports diplomats grows dramatically. A specific area is Olympic diplomacy, using international and national organizations (International Olympic Committee, Slovak / Czech Olympic Committee, sports associations, etc.).
For this reason, selected sports diplomacy topics are taught directly by experts from the Czech Olympic Committee.
The orientation is taught only in the Czech language.