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Cultural and sports diplomacy belongs to the so-called soft power of the state and is one of the effective tools of parallel diplomacy. Students will learn how to build the so-called national branding of the country how to increase the attractiveness of the country, its credibility and the promotion of foreign policy goals. In recent years, cultural diplomacy has become an integral part of the foreign policy of many countries. Sports diplomacy is also taking shape as the demand for sports diplomats grows dramatically. A specific area is Olympic diplomacy, using international and national organizations (International Olympic Committee, Slovak / Czech Olympic Committee, sports associations, etc.).
For this reason, selected sports diplomacy topics are taught directly by experts from the Czech Olympic Committee.
The orientation is taught only in the Czech language.
Profile coursesSports diplomacyDiplomatic protocolIntercultural dimensions of international relationsCurrent Affairs in World Politics
Graduate profileEmployee in international sports organizationsEmployee in Czech and Slovak sports organizations or at the Ministry of Foreign AffairsEmployee of specialized agencies (CzechInvest, Czech Tourism, etc.)
Our students are our partners and not a mere number on the list
With us, you will gain real skills and practical experience
You will be taught by former ministers, managers or diplomats
Possibility of internships in domestic and international institutions
The Embassy project works especially for UCP students
Possibility to travel to dozens of countries