Thanks to this specialization, you will gain practical training in the field of strategic planning, use and management of modern digital marketing tools. We will teach you how to work with content, because "content is king". You will learn to manage, implement and monitor other follow-up marketing activities and report and control the results using analytical tools. You will learn to work not only with online tools, but also live communication with partners and clients.
You can choose to work for an advertising or media agency, another private company, the public or non-profit sector, or start your own business.
The specialization is taught only in the Czech language.
Graduate profile
Profile courses
Social Media MarketingMarketing researchContent marketingIntegrated marketing communicationDigital marketingGraduate profile
Digital Marketing ManagerSocial media managerContent ManagerDigital account managerKey account managerOur students are our partners and not a mere number on the list
With us, you will gain real skills and practical experience
You will be taught by former ministers, managers or diplomats
Selected students will be able to work on real contracts already during their studies
Possibility of internships in domestic and international institutions
Possibility to travel to dozens of countries
| Semester | Name of the subject | |
|---|---|---|
| Fall | Principles of state governance and the constitutional political system of the Czech Republic / Slovakia | |
| Fall | Selected chapters from management | |
| Fall | Selected chapters from marketing | |
| Fall | Economics | |
| Fall | Public sector and its functioning | |
| Fall | English language I |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Economy and economics | |
| Spring | Integrated marketing communication | |
| Spring | International strategic marketing | |
| Spring | Management of economics and finance | |
| Spring | English language II |
| Semester | Name of the subject | |
|---|---|---|
| Fall | ICT and information systems | |
| Fall | Human resource Management | |
| Fall | International trade negotiations | |
| Fall | English language III | |
| Fall | Digital marketing | |
| Fall | Strategic management of digital marketing | |
| Fall | Optional subject |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Quantitative methods and analyzes | |
| Spring | Marketing research | |
| Spring | English language IV | |
| Spring | Social media marketing | |
| Spring | Content marketing | |
| Spring | Optional subject |
| Semester | Name of the subject | |
|---|---|---|
| Fall | Bachelor thesis seminar | |
| Fall | English language V | |
| Fall | Media and performance campaign management | |
| Fall | Analytics and measuring the effectiveness of marketing tools | |
| Fall | Management strategy in a media and communication agency | |
| Fall | Optional subject | |
| Fall | Optional subject |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Professional experience |
Don't be afraid to want more,
If our offer appealed to you, fill out a non-binding study registration. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.
University College Prague
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