You will get an overview of how marketing and business in tourism work. You can try how to prepare a business plan, marketing strategy, but also a financial plan for the realization of your business plan in the tourism market. You can orientate yourself in the market and make effective decisions in a dynamic, technology-influenced environment. You can use your skills not only in developing your own business, but also in the private sector in tourism or as an expert - consultant for the entire tourism segment. You can even realize your ambitions in the development of tourism destinations in public administration and the non-profit sector.
The specialization is taught only in the Czech language.
Graduate profile
Profile courses
Destination marketing managementInternational tourismInternational trade negotiationsProduct creation managementHuman resource ManagementGraduate profile
Businessman in tourism servicesConsultantTourism Services ManagerManager of the development of sustainable tourism in the public or non-profit sectorOur students are our partners and not a mere number on the list
With us, you will gain real skills and practical experience
You will be taught by top managers, marketers or entrepreneurs
Possibility of internships in domestic and international institutions
Selected students will be able to work on real contracts already during their studies
Possibility to travel to dozens of countries
| Semester | Name of the subject | |
|---|---|---|
| Fall | Principles of state governance and the constitutional political system of the Czech Republic / Slovakia | |
| Fall | Selected chapters from management | |
| Fall | Selected chapters from marketing | |
| Fall | Business economics | |
| Fall | Public sector and its functioning | |
| Fall | English language I |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Economy and economics | |
| Spring | Integrated marketing communication | |
| Spring | International strategic marketing | |
| Spring | Management of economics and finance | |
| Spring | English language II |
| Semester | Name of the subject | |
|---|---|---|
| Fall | ICT and information systems | |
| Fall | Human resource management | |
| Fall | International trade negotiations | |
| Fall | English language III | |
| Fall | International tourism | |
| Fall | Destination marketing management | |
| Fall | Optional subject |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Quantitative methods and analyzes | |
| Spring | Marketing research | |
| Spring | English language IV | |
| Spring | Hotel, spa and wellness management | |
| Spring | Hotel operation management | |
| Spring | Optional subject |
| Semester | Name of the subject | |
|---|---|---|
| Fall | Bachelor thesis seminar | |
| Fall | English language V | |
| Fall | Destination marketing strategy | |
| Fall | Product creation management | |
| Fall | Financial management of the hotel and spa facilities | |
| Fall | Optional subject | |
| Fall | Optional subject |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Internship |
Don't be afraid to want more,
If our offer appealed to you, fill in a non-binding study registration. The entire admission procedure is free of charge. Alternatively, test your knowledge in our quiz.
University College Prague
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