University professor Doc. L. Spálova, PhD. she completed her doctoral studies at the University of Trnava in Trnava in the field of psychology, habilitation and inaugural proceedings at the University of Konstantin filozofa in Nitra in the field of media and communication studies. For more than 20 years, she has been working in an academic environment with a strong affinity for marketing and media practice (2002 -2022 FF UKF in Nitra as co-guarantor of the first Slovak master's study program digital marketing communication, from 2023 at the Faculty of Media Communication UCM in Trnava as responsible person/guarantor of study fees digital games program).

She has been working at UCP since 2020, she participated in the creation of the International Management and Marketing study program in digital marketing specializations, coordinates cooperation with digital associations, communication agencies and digital marketing experts. He teaches the subjects Digital Marketing, Content Marketing and Consumer Behavior. Topics such as brand archetypes, influencer marketing, narration and digital participation of recipients, insight, brand tone of voice and many others are brought closer to students from an original perspective of cognitive psychology, narrative theory and neuroscientific approaches.