Study form

Why study this specialization?

This specialization is intended for those who want to get an overview of how tourism works at the regional and international level, who want to learn how to use the advent of e-Tourism to their advantage, or how to start a business in the field. Courses within Tourism are taught by experts in practice, such as Ing. Mgr. Vladana Horáková, MBA, General Director of Aquapalace Prague. Thanks to this, students receive from the lecturers, in addition to theoretical knowledge, also useful tips directly from practice. In addition, students have a sufficient number of internships already during their studies, as the school's partners include institutions such as CzechTourism or the Association of Trade and Tourism of the Czech Republic and others.

It is possible to study Destination and Tourism Management (Ing.) Without prior study in the same field.

The specialization is taught only in the Czech language.

Graduate profile

Where can a graduate of the specialization apply?

Profile courses

Tourism managementDestination management organizationCreation of strategies and regional plansRegional geography

Graduate profile

Management of travel agenciesOwn businessKey operational positions in destination management organizations

Benefits of studying at UCP

No more learning by heart

More critical thinking and practical experience.

Interesting internships

The opportunity to work with our partners.

Excellent facilities

UCP has 2 restaurants and bars.

Unique program

More critical thinking and practical experience.

Top experts

You will be taught by managers, entrepreneurs and other experts from practice.

Erasmus +

Possibility to travel to dozens of countries.

What awaits you during your studies?

Listen to what Ing. Petr Studnička, PhD., Head of the hotel department, says about the Tourism Destination Management specialization.

Indicative study plan

Semester Name of the subject
Fall Spatial planning
Fall Tourism management
Fall Macroeconomics for master's studies
Fall Applied statistics
Fall Strategic management
Fall English language
Semester Name of the subject
Spring Organization of destination management
Spring Microeconomics for master's studies
Spring Financial management of the company
Spring Marketing management of municipalities and regions
Spring Research methods
Spring English language
Semester Name of the subject
Fall Digital marketing
Fall Managerial accounting
Fall Project management
Fall Quantitative methods in management
Fall Seminar on DT
Fall Practice
Semester Name of the subject
Spring Sustainable development of tourism in the regions
Spring Public finance
Spring Pre-state exam seminar
Spring Market psychology and consumer behavior
Spring Thesis
Semester Name of the subject
International business in hospitality and gastronomy
Creation of strategies and regional plans
Foreign language
Quality management systems
Service management
Current trends in the hotel and spa industry
Collaborative economy and hotel industry

We care about students

Satisfied students are our best business card.


UCP gave me a broad perspective. I can work in the hotel industry, but also in gastronomy, tourism or marketing. The hotel industry has always attracted me and now, as a graduate, I have a great chance to apply myself in it. The teachers are people in the right place who have rich experience and try to pass on as much as possible to the students


I too hesitated about choosing a bachelor's degree, but in the end I decided on UCP, which was a great choice. Not only endless theory awaits you here, but above all you will gain unique practice and contacts, which is very beneficial and important for a subsequent career in the field. UCP supported me personally in my passion for wine sommelier and marketing in the field of gastronomy and tourism.


What I liked most at UCP was the connection of professional theory with practice. What we learned in class, we could then try in practice. It is a great preparation for all future hoteliers. I will always remember my studies very fondly, it was a good decision.

Selected school partners

Don't be afraid to want more,

Let's do it together.

If our offer appealed to you, fill in a non-binding registration for the study. The entire admission procedu

Application Quiz
University College Prague

University College Prague

Open door day

Come and see how our premises look like! We regularly organize open door days in each city.

24. 5. 2024 - 15:00Prague
13. 6. 2024Bratislava
Indiv. appointmentZnojmo


You can arrange an individual date.