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PragueWhy study this specialization?
This specialization is intended for those who want to get an overview of how tourism works at the regional and international level, who want to learn how to use the advent of e-Tourism to their advantage, or how to start a business in the field. Courses within Tourism are taught by experts in practice, such as Ing. Mgr. Vladana Horáková, MBA, General Director of Aquapalace Prague. Thanks to this, students receive from the lecturers, in addition to theoretical knowledge, also useful tips directly from practice. In addition, students have a sufficient number of internships already during their studies, as the school's partners include institutions such as CzechTourism or the Association of Trade and Tourism of the Czech Republic and others.
It is possible to study Destination and Tourism Management (Ing.) Without prior study in the same field.
The specialization is taught only in the Czech language.
Graduate profile
Where can a graduate of the specialization apply?
Profile courses
Tourism managementDestination management organizationCreation of strategies and regional plansRegional geographyGraduate profile
Management of travel agenciesOwn businessKey operational positions in destination management organizationsBenefits of studying at UCP
No more learning by heart
More critical thinking and practical experience.
Interesting internships
The opportunity to work with our partners.
Excellent facilities
UCP has 2 restaurants and bars.
Unique program
More critical thinking and practical experience.
Top experts
You will be taught by managers, entrepreneurs and other experts from practice.
Erasmus +
Possibility to travel to dozens of countries.
What awaits you during your studies?
Listen to what Ing. Petr Studnička, PhD., Head of the hotel department, says about the Tourism Destination Management specialization.
Indicative study plan
| Semester | Name of the subject | |
|---|---|---|
| Fall | Spatial planning | |
| Fall | Tourism management | |
| Fall | Macroeconomics for master's studies | |
| Fall | Applied statistics | |
| Fall | Strategic management | |
| Fall | English language |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Organization of destination management | |
| Spring | Microeconomics for master's studies | |
| Spring | Financial management of the company | |
| Spring | Marketing management of municipalities and regions | |
| Spring | Research methods | |
| Spring | English language |
| Semester | Name of the subject | |
|---|---|---|
| Fall | Digital marketing | |
| Fall | Managerial accounting | |
| Fall | Project management | |
| Fall | Quantitative methods in management | |
| Fall | Seminar on DT | |
| Fall | Practice |
| Semester | Name of the subject | |
|---|---|---|
| Spring | Sustainable development of tourism in the regions | |
| Spring | Public finance | |
| Spring | Pre-state exam seminar | |
| Spring | Market psychology and consumer behavior | |
| Spring | Thesis |
| Semester | Name of the subject | |
|---|---|---|
| International business in hospitality and gastronomy | ||
| Creation of strategies and regional plans | ||
| Foreign language | ||
| Quality management systems | ||
| Service management | ||
| Current trends in the hotel and spa industry | ||
| Collaborative economy and hotel industry |
Selected school partners
Don't be afraid to want more,
Let's do it together.
University College Prague
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26. 4. 2024 - 15:00Prague
16. 5. 2024Bratislava
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