He has economic and linguistic education. He completed his doctoral studies in the field of linguistics (specialization in English) at the Charles University in Bratislava. He completed his habilitation in the field of international relations. He worked in the tourism industry, lectured at several universities in Slovakia (University of Economics in Bratislava, STU, UCM, UKF, J. Selye University) and abroad (France, Kazakhstan, Poland, Austria). Since 2014, he has been working in marketing communication and is a university professor in the field of mass media studies at the Pan-European University in Bratislava.